Woodbury East New Homes on Facebook.
The other day I noticed an interesting ad on Facebook: Woodbury East New Homes – New OC townhomes for sale! Private patio, 2 car garage, 1180-1850 square feet, 2/3 bed, 2.5 baths. Close to the Irvine Spectrum Center. First of all, that private patio verbage is ridiculous; they should say “smoking box” instead of “private patio.” Now having taken a recent but fading interest in the new Woodbury East homes for small people, I was very curious to why they might be advertising, and in Facebook of all places.
The reason why I’m so surprised that they’re advertising in general is because they sold the first phase so easily; 15 minutes is insane success in any economy, let alone an economy in trouble. But the fact that I’m seeing the ad in my Facebook profile also makes me wonder about Facebook’s contextual advertising program. It must be working if it figured out that it should show me this ad, even though I haven’t really mentioned much about it in Facebook, if at all. It’ll be interesting to see how their ad program evolves in the next year or two.
