Team SCS is actually one of my own projects that I put together, with the help of a couple buddies I’ve been racing religiously with for the last 10 months or so. Basically we’re a bunch of road racing junkies with limited budgets on a mission to somehow subsidize our adventures with someone else’s money.
Well, that was the plan anyway, at first. And then the online marketer part of my brain kicked into full boost and all these affiliate ideas started buzzing around my hairless head. Next thing you know, we’re not only selling racing parts; we’re an authorized seller for the DC Shoes Auto Collection.
You think that’s hot right? We already got another deal in the works with Mothers Polishes, Waxes and Cleaners. We’ll be selling their product from our online store and I’ll be doing a number of how to clean your ride tutorials to demonstrate how well the products we sell actually work.
I think the key to selling online is proving your product; once you do that, it sells itself. Alright, so we’ve got e-commerce down, that’s one tried and true revenue model that’s definitely going to bring in some funds. Affiliate marketing is up next, although I’m not going to show all our cards just yet.
In about 6 month’s time, I’ll do a case study on the site to measure our successes and failures, and perhaps share some of my secrets that you can take to your online business and profit from as well. Here’s a few big hints though; get analytics and start logging your traffic data to figure out what’s working.
Right now I can say that we’re getting more traffic on Team SCS than some of my other clients with PageRank as high as 5. Actually in terms of traffic alone, we’re competitive with companies that have been around for years. I’m very confident that our efforts will pay off tenfold when it really heats up.
This for fun turned serious venture has taught me something very important though; money can’t buy what’s taken quite possibly years of experiences to develop. When someone provides a service, you don’t pay for the hour of time; you’re paying for what’s done in that hour that you can’t do yourself.
For example, Team SCS wouldn’t be possible without Ferdie Ang, my partner in shenanigans. The deals he’s put together for the team, not many people out there could’ve done; certainly I couldn’t have done. I make the wheels turn with the web but he’s pouring the race gas. Keep it in mind for your own businesses.
