IForged is a custom wheel fabrication and design company that specializes in extreme lip applications for a variety of high end sport luxury makes. I’ve been designing and developing online marketing solutions for iForged since they first came into the scene back in 2002.
In a lot of ways, Vince (its founder) and iForged helped build the foundation for my career. At the time, they didn’t have a very large budget for their website or advertisements; I had to really push my knowledge of Photoshop and beyond to compensate not having professional photos available.
I’d never really designed any ads for my clients prior either, so I learned how print worked and how to create files with a bleed. I also wasn’t a big advocate of Flash at the time, even though it was all the rage and the only thing people ever wanted because of what 2Advanced was doing.
Situations arise with a need for Flash and I have no choice but to use it. For the record though, I still hate Flash and the fact that there’s still a lingering love for 10 minute Flash intros that communicate nothing. Anyway, most of the work was print after I’d built the first two iterations of their website.
