Team SCS is actually one of my own projects that I put together, with the help of a couple buddies I’ve been racing religiously with for the last 10 months or so. Basically we’re a bunch of road racing junkies with limited budgets on a mission to somehow subsidize our adventures with someone else’s money.

Well, that was the plan anyway, at first. And then the online marketer part of my brain kicked into full boost and all these affiliate ideas started buzzing around my hairless head. Next thing you know, we’re not only selling racing parts; we’re an authorized seller for the DC Shoes Auto Collection.

You think that’s hot right? We already got another deal in the works with Mothers Polishes, Waxes and Cleaners. We’ll be selling their product from our online store and I’ll be doing a number of how to clean your ride tutorials to demonstrate how well the products we sell actually work.

I think the key to selling online is proving your product; once you do that, it sells itself. Alright, so we’ve got e-commerce down, that’s one tried and true revenue model that’s definitely going to bring in some funds. Affiliate marketing is up next, although I’m not going to show all our cards just yet.

Mediapainter was officially launched in the summer of 2006, only a few months after I’d graduated from University of California, Irvine. I’d just finished a week-long trip to Whistler, BC, Canada for epic snowboarding with the Camp of Champions, followed up by a month of surfing almost every day. I figured if I was to continue to enjoy even a shred of semblance to the lifestyle I was currently enjoying, I ought to get moving and figure out how to earn a respectable income.

For years I never even bothered having a website of my own; I’d just show potential clients the websites I’d done in the past, and that usually was good enough to get the ball rolling. Feeling like I needed to do something bigger, I did everything and anything that was trendy and all the rage. Naturally that means I started blogging, and my website was animated in Flash, regrettably. Don’t get me wrong, Flash has its time and place, but if you’ve ever visited a Flash website more than once or twice, it gets old fast.

After a while I got sick of looking at my own portfolio website. That happens to me a lot though; I always want something more, something better. It’s that obsessive compulsive side of my personality that drives me wild but at the same time evolves my skill set because I have no choice. My biggest pet peeve was that my search engine traffic was garbage; I wasn’t ranking for any keywords really, and that’s a result of developing an entire website completely in Flash which search engines cannot index.

Madison 88 came to me for a basic XHTML/CSS website, nothing too complicated that would require a lot of updating and maintenance. A lot of times, when you’re working with a limited staff, the biggest challenge they face is finding the time to make regular updates.

Even in instances where a content management system is developed, training is still required, regardless of how intuitive it might be to use. With that said, we set two goals that were reasonable given the parameters set forth.

AnyData is a privately held wireless technologies company headquartered in Irvine, California. AnyData distributes its products through OEMs, wireless carriers and direct to consumers; their devices have been certified by carriers globally.

I designed and developed AnyData’s website while I was employed with one of their subsidiaries, AnyTrack. Not too much time was allotted to get the website up and running so I didn’t bother to install a content management system (CMS).

The website was coded using XHTML, a stricter/cleaner version of HTML, and Cascading Style Sheets (CSS). I also used PHP to make updating more efficient, seeing as how I would be responsible for maintenance (might as well make my life a little easier).

SLVDR is a casual lifestyle apparel brand born in Southern California, inspired by snowboarding and surfing culture. It’s a newer company that basically had a bunch of images for a website, completely depleted of keywords and not ranking at all in search engines.

It didn’t have any analytics setup either, so I can’t say with certainty how much an impact my changes have made. But before I started working on it, the site hadn’t really been indexed in the search engine results pages and now after only a month (as of July 2009); it’s already sitting at Page Rank 2.

The initial push I think is really important to getting traction and building momentum. If you don’t build your site properly from the start, you’re throwing away a lot of what could’ve been. If only they’d used keywords that would’ve been indexed instead of images; they’d be doing a lot better.

SalesWare is based in Laguna Niguel, California, offering customer relationship management (CRM) software to companies Ford, Marriott, Bank of America, Lamar, D&B. I designed and developed their website, Flash intros, newsletters, and refreshed the user interface (UI) of their CRM.

Amy is a graduate of the Fashion Institute of Design and Merchandising in San Francisco, a winner of the Bank of America Award in Fine Arts, and has designed for companies you may have heard of: Dockers, JC Penny, Levi’s, Nine West, Petsmart, REI, Target and Walmart.

When she sought a higher paying position, I designed and developed a website for her that would showcase her talents and distinguish her from the other candidates in her interviews. Apparently it worked out pretty well; a director at St. John as well as others complimented her on her website.

David Mecey began his career working for Playboy magazine in the fall of 1979, where soon after, becoming a staff photographer, moved to Chicago. In 1987, he would take a title change to Contributing Photographer, where he would continue with Playboy until 2002.

I met David at Spring Mountain Motorsports Ranch in Pahrump, Nevada for a high performance driving event organized by Driving Concepts. He was one of the instructors in the program and a few months after, I redesigned his online portfolio.

By then I was getting pretty tired of using the same jQuery light box plug-in that everyone else caught onto, so I used something a little different to create an improved photo gallery system. I still used jQuery to achieve the results desired, but there were a few significant usability upgrades.

Wheel Power in Huntington Beach, California is one of North America’s largest distributors of aftermarket wheels for the European tuning market. Usually when it comes to the European car crowd, “tuning” means body kits, wheels, and coilover suspensions that slam the car to the floor.

They carry all the popular brands: AC Schnitzer, Brabus, Carlsson, Hartge, Hamann, MKB, Novitec Rosso, RDSport, Rinspeed, Sportec, Techart, Wald, you get the idea. It’s all high end and pricey enough. I remember these guys pushing Hamann pretty hard when I was in high school back in 1999. It’s pretty cool that almost a decade later we’re working together.

Wheel Power approached me to design and develop a one off MySpace profile to support their social media campaign. My idea was to essentially design a page that would funnel traffic outside of MySpace and into landing pages on their website, allowing them to better target and track their traffic.

Aria Home Collection has been providing quality merchandise to its customers since 1999. Founded in the upscale Orange County city of Mission Viejo, AHC has been providing customers with high quality products, while pleasantly surprising customers with competitive prices.

I designed and developed the Aria Home Collection website in 2006 when I was working with Thomas at Si-Mel Solutions. The budget set forth for the website wasn’t very large considering the amount of products needed to be displayed, so we completely tossed the idea of developing a backend.